The History of Online Shopping

The internet is a fantastic and useful tool. With a click of our mouse we can read today’s news, play an online game and if we wish shop to our hearts content. But when did it all start? What is the history of Online Shopping and what does it mean to shop online?

Online shopping is the process a customer takes to purchase a service or product over the internet. In other words a consumer may at his or her leisure buy from the comfort of their own home products from an online store. This concept was first demonstrated before the World Wide Web was in use with real time transaction processed from a domestic television! The technology used was called Videotext and was first demonstrated in 1979 by M. Aldrick who designed and installed systems in the UK. By 1990 T. Berners-Lee created the first WWW server and browser, and by 1995 Amazon expanded its online shopping experiences.

The history of Online Shopping is amazing. Gone are the days of waiting in traffic and working our way through overcrowded stores. All we need is a computer, bank account, debit or credit card and voila freedom! From books, to cosmetics, clothing and accessories to name a few, shopping online is the answer to the 21st century. Simply find the website that offers the objects of your desire, price and delivery terms and in a matter of a few days your purchase is at your door. The advantages and convenience are obviously predictable as we are offered a broader selection, competitive pricing and a greater access to information in regards to our purchase. Online stores are usually available on a 24 hour basis, and permit consumers to shop at their leisure without any traveling and outside regular business hours!

Another point to take into consideration is that when the internet was first conceived it was not with the ideal that it would change the way we shop. On the contrary the web was created as a tool for communicating, which in time let to the convenience of shopping virtually. The history of online shopping by itself symbolizes the change in our society and has by now become a service used by business and regular shopper all over the world.

Shopping online is easy, fun and secure and has for many taken the place of the Saturday afternoon window shopping at the mail. Still considered as a fairly recent phenomenon, online shopping has without a doubt made the life of countless consumers easier and more convenient. May it be for a home loan, buying car or ordering your weekly groceries, the web has forever changed our outlook on shopping.

The history of online shopping shows to all that a good idea, great presentation, and a desire to offer the best to your customers can make a dream come true. Now considered tried and true, it will be interesting in the next 20 years or so to see where the History on online shopping will take us!

A Worm Farm on a Budget

Have you wanted to set up a home worm farm, but been put off by the high cost of purchasing one of the neat “designer label” multi-tiered ” vermicomposting” kits, promoted by garden centers and mail order companies? Well, let’s cut through the crap! – ITS ACTUALLY NO SECRET !!! -You can easily make your own DIY three bin kit for a just a few dollars and your worms will be as happy as little pigs in the yellow stuff, with no big bad wolf in sight. Moreover, you do not need to be an expert handyman to achieve this!

  • Hardware stores, supermarkets and camping outlets sell tough, general purpose black (opaque) plastic storage containers for a very reasonable price. These are usually tapered so that they can be nested to facilitate stacking on the retailer’s shelves and come with a ” snap-fit” ce lid. For your worm farm, you will need three of these tapered containers (but only one lid). For a simple home worm farm I would advise going for 12 gallon (45 liter) containers. Typically, they will be about 15 inches deep (400mm). You can go smaller, if you want.
  • In the first storage container, drill a 3/8 inch (15mm hole), centrally placed, in the side of the bin, just above the base. Insert a inch inch (12mm) cheap plastic barrel or irrigation tap (with washers) into your hole and tighten fast with lock nuts – make sure you get a good seal – test by filling the container with tap water. This container is to be the lowest one in your stack and will retain the highly nutritional ” worm tea ” leachate, that will start dripping down from the composting bins above. Worm tea is a valuable liquid organic fertilizer, that can be diluted and used directly on your organic vegetables.

The two upper bins will actually hold the worms. They are to be identified and are prepared as follows: -

  • Drill a pattern of inch inch (6mm) holes across the entire base of each container for drainage and to allow drainage and the upward migration of the compost worms, these holes should be regularly spaced at approximately two inch (50mm) centers in either direction.
  • For aeration, drill two rows of inch inch (6mm) holes at two inch (50mm) centers, in a continuous band around each of the bins. This band of holes would be about four inches (100mm) below the top rim of the bin.
  • It is not essential to drill holes in the lid, which is closed tightly over the upper bin. As you should get enough air through the sides.
  • You first set up the lower (sump) bin on bricks or blocks, allowing enough space to tap off the fluid from beneath it. Choose a shady location for the worm farm (in a shed or garage, if you are subject to frosts).
  • The second and third bins are “nested” within each other and dropped into the sump bin. To maintain a working space for the worms, and for accumulation of compost, you need a few spacers or packers of about six to eight inches height, between the two upper bins and some smaller packers of about four inches in the lower (sump) bin . You can use wood blocks or sealed food jars for packers. The packers also prevent the tapered worm bins from jamming together.
  • To prevent “nasty bugs” from squeezing in between the bins, you should close ( caulk ) the small gap between them with strips of shade cloth, or mosquito netting.

Now you are ready to go into production. Spacevents us from giving fully detailed notes here for the fine points of operating the system, such as selecting and feeding your worms, eradicating pests and maintaining the worm farm etc – you can visit our website for this information. However, just make sure that you cover the following points: -

  • Set up your worms in the top bin with a good (damp) fibrous bedding (or even shredded newspaper) and after a few days you will be ready to start feeding in your kitchen scraps. Cover the food with more bedding material to discourage pests and keep the lid closed.
  • Make sure the worm farm is never allowed to dry out, by sprinkling water over the bedding periodically, if there is not already enough moisture coming from the food scraps.
  • When the top bin has been fully productive for a while, the worms will multiply and compost will be start accumulating from the worm castings. When the quantity of compost is meaningful, stop putting feed into this bin and swap over the upper two bins by putting bin No 2 to the top of the stack, with bin No 1 now in the middle. Set up this new top bin with clean bedding, a small amount of the old castings and immediately start feeding your kitchen scraps into it. The worms will naturally migrate upwards towards the new food source, leaving the lower bin with only a few stragglers and ready for the harvesting of your compost within about three weeks after the swap.
  • All you need to do is to keep repeating the process of alternating the top two bins on a regular basis, taking out the compost, whenever it accumulates, and tapping off the worm tea from time to time. Use both products in your garden and grow delicious fully organic vegetables and stunning roses. Sit back and enjoy the fruit of your labors – your worms are doing most of the work anyway!

To see a detailed diagram of this simple worm farm, as described, and some illustrative photos, you can visit our web site at http://www.working-worms.com/

Happy worming!

Understanding Marketing – An Overview of Strategies, Costs, Dangers and Risks

What is Marketing?

Marketing is a business discipline through which the targeted consumer is affected to react positively to an offer. This can relate to the purchase of a product or a service, the joining of an organization, the endorsements of a candidate or ideology, the contribution or investment in a cause or company, or a variety of other choices of response.

The marketer can use a number of techniques to reach the consumer which can be based on artistic or scientific strategies, or a combination of the two.

Typically, the consumer is identified as a member of a particular segment of the populace, known as a market. For example, markets can be defined by age, income, area of ​​residence, home value, interest, buying habits, industry or profession, etc., which facilitates and simplifies the marketing process. Knowing to what the marketing effort is appealing greatly asserts the marketer in developing appropriate language, reasoning and incentives to find success in its marketing efforts.

Choosing to target a particular market as opposed to the entire universe also greatly controls marketing expenditures but also may limit response. If anyone anywhere can be a customer, sales expectations may be higher but marketing costs will certainly also need to be higher as well with such a huge target as its goal.

To address this dilemma, more creative means of marketing are sometimes utilized to assist with marketing message delivery. If what is being marketed is considered newsworthy and of public interest, editorial coverage in the media can greatly assist marketing efforts. Since this usually is not reliant on major marketing funds other than what is needed to support the development, distribution, and yes, marketing of press releases to editors and publishers, the advantages of such publicity can be priceless, albeit typically miraculous on such a large Scale.

Marketing is everywhere!

Everywhere we turn, everything we do is somehow connected to marketing, whenever we have been induced to participate in some activity because of it or develop an interest in some idea as a result of it. Whether we realize it or not, there are personal, political or commercial agendas cloaked as news we read in the paper, behind the books, movies and music we experience as part of our culture, and within the confines of our stores and supermarkets where we Shop. Of course, we easily recognize the blatant marketing efforts that reach us through direct mail, media advertising, and all over the Internet including the spam we receive ad nauseum . Marketing has become one of the most all-pervasive elements of life and we are fools if we do not question the validity or innocence of everything we read, see and hear.

Marketing is communication and education!

In order to be successful in business marketing, the customer must be reached in a variety of ways. First of all, not every customer gets the daily paper or listen to local radio. We have limited knowledge of which TV station they may watch, where they shop, what roads they travel or where they dine. Depending on what we are marketing, we may have to utilize a whole assortment of avenues of marketing to get their attention. And, if we reach them just once, that is hard enough to make a lasting impression. Marketing is necessary on a repeated basis in a diverse number of ways in an ever-changing presentation to insure that every customer can relate to it in some way, learn what we are offering and understand how it can benefit them. To achieve long-term customer loyalty, the targeted consumer needs to be coddled into familiarity with what we are selling so they feel it is something they really want as opposed to having it forced upon them as something they unfortunately need, only to find out later They were tricked!

Marketing Sounds Expensive!

Yes, marketing can get pricey particularly if it is done on a consistent basis. But in today's world, we have marketing options we never had even twenty or thirty years ago. Now, instead of paying for expensive printing and postage to mail a brochure or postcard to a targeted consumer, we can utilize email marketing, website presentations or online banner ads to reach the same market, usually at a fraction of the cost. Today, instead of buying expensive print advertising, we can work on improving our website's SEO (search engine optimization) – (something we can do for free, if we are so inclined) so that people in need of what we offer can find us through Internet searches, rather than our trying to find them at an astronomical expense.

What About Social Media Marketing?

In addition to alternative marketing options already mentioned, there is the latest craze for Facebook, Twitter, LinkedIn, and other incredibly popular social media where people, young and old, spend hours developing relationships with "friends" they may never have met or ever will Meet. Yet they share intents secrets of their deepest thoughts and desires as well as actual photographic representations of the same which sometimes land people in trouble with the law, or at the very least, their employer, school or parents.

Whatever social media marketing is a worthy endeavor for businesses remains to be seen since businesses rarely accumulate millions of followers the way celebrities do. But as a way for customers to interact with a business for which they may have developed a fondness can not be disputed. Can this translate into more sales for the business? We'll have to wait and see, while continuing to devote precious time to composing meaningful 140-character tweets and building a Facebook "persona" for the business. From this writer's point of view, the only worthy social medium for business is that of LinkedIn since it provides a serious platform on which to create a business résumé where anyone interested in your professional stature can quickly summarize your capabilities, experience and accomplishments.

Marketing Can Be Intuitive

Much of what becomes marketing strategy is based more on common sense than on some mysterious scientific formula. As we see on a daily basis in stock market gyrations as well as political leanings, the herd mentality rules. On any particular day, if the Japanese or European stock or bond markets are selling off for one reason or another, you can safely bet that the US markets will follow suit. And in any political race, as we are witnessing in the US presidential primaries, the more one candidate gains ground, baby step by baby step, the more likely that candidate will become the party nominee. Today's world is governed by a minute-by-minute opinion survey measured by the endlessly publicized polls where people see what other people are thinking and use those results to form their own opinions. Monkey see, monkey do. The same holds true for marketing.

If we are told that a certain brand of coffee is the leading brand in America, we will probably believe what we are told, assume it tastes best, possibly buy it ourselves regardless of cost, and possibly adopt it as our own favorite. All because we were told everyone else was doing it. Safety in numbers, as they say.

It is ironic that those who become successful marketers usually dwell on the outskirts of the herd, have a more astute grasp of mass psychology, and approach business and life in a more innovative, creative and unique way, a mindset that they use to form the next Marketing phenomenon. The world is made up of leaders and followers: a few choice leaders and a glut of followers. It takes a lot more cumption to become a leader than it does to join the herd. That's why marketing is a profession based in psychological control by a choice few over the mindless masses who have no initiative or courage to decide for themselves.

What is the difference between marketing and selling?

Selling is one aspect of the greater process of marketing. Marketing begins long before the product or service is even ready to sell. Marketing encompasses the concept, naming, branding and promotion of the offer while selling is the much more individualized effort to convince a lead who has clearly responded to the marketing offer to make the purchase. You can not have one without the other, at least not easily. Marketing is a process by which we strive to reach the final goal of making the sale. Without marketing, the sales process is extremely difficult because the entire onus of educating the consumer about the offer is on the shoulders of the sales representative. On the other hand, if marketing has been successful, the sales rep can waltz in knowing the consumer is well apprised of the offer and can work his magic to convert the prospect into a satisfied customer.

What are some of the instruments of marketing?

There are many ways to market an offer, some of which are expensive, and others of which can be free. The methods we use that cost us dearly may not work as well as some of those we receive as a gift. Among the expensive ways are media advertising, direct mail, conference presentations, distribution of printed literature, online advertising, email marketing, etc. Of those that are free are efforts referred to as guerrilla marketing, which are things we do ourselves to spread the word, network and publicize what we are offering. This can include posting flyers on bulletin boards in supermarkets, libraries, delis, small shops, and government offices, etc. Every time we add a tag to our emails where people can click to go to our website, we are using guerrilla marketing at no cost. Making sure we are easily found in Internet searches through search engine optimization of our website or other online presence, is an excellent way to achieve free marketing. One way to do this is to register your company or organization on every possible free online directory in your industry, region or interest group which translates into exponential growth as time passes.

What is viral marketing?

Viral marketing (as it refers to the word "virus," meaning contagious and capable of spreading) is another means of free promotion facilitated by shrewd decisions we can make to further our cause. The easiest way to define viral marketing is that which is communicated by "word-of-mouth." Related to the herd mentality discussed above, if a friend or business acquaintance sins a product or service in a favorable light, we will be much more inclined to remember it and check it out. This can happen in a business meeting, at a mall, at a soccer game or over lunch. However, since most of us spend so much time on the Internet, it can happen practically everywhere we turn by clicking on the "like" buttons on Facebook or the "1" button on Google, among others. These are our personal endorsements where we give a "thumbs up" to something we have experienced and want to share with our friends so they too can enjoy it. Getting your offers out with such buttons attached can result in viral marketing in your favor.

Viral marketing can have powerful repercussions as experienced by one client with an online auto accessories store. Many of his customers frequent online special interest forums related to the model of car they drive where members discuss products that have installed and the source of their purchase, followed by a link to his refereed website. Such referrals are repeated in other ensuing discussions, multiplying the number of links back to his site, increasing the power of his SEO and catapulting him to the tops of Internet searches for what he sells. He paid nothing for this phenomenon of parlayed good fortune except the daily effort he consistently expends to offer top quality merchandise and equally excellent customer service.

Do you need marketing?

If you are in business, of course you do. While you can attempt to do as much of it as you can on your own, it is advised that you begin with a reliable base of professional name, logo, website and search engine optimization to get started on the right foot. From there, you can work on promotion via guerrilla marketing and seek professional marketing services as needed for special needs, like a strong, effective ad to run, the development of professional sales literature to distribute at an emerging show, or a direct mail promotion to Your list of repeat customers, for example. Some business people choose to handle their own taxes to save on the cost of using an accountant for such critical functions at the risk of getting audited. Likewise, you can certainly attempt to produce marketing tools yourself but for long-term branding purposes and best return on investment, it is advisory to leave marketing development to the professionals.

Using Digital Printing to Promote Your Business

Promoting your business may not be as hard as you first think. If well thought out, the daily running of your business can have a major impact on your marketing. Business people travel around on a day to day basis doing business. Customers also travel around and will take note of a well positioned advert, maybe on your building, on an employee, on a vehicle or by a local attraction.

There is a recession going on. Businesses can not afford to stop promoting themselves. Astute businesses will be looking for ways to market themselves at lower cost. One very effective technique is to create an offer, discount or enhanced service to promote your business to new customers and promote this using mobile advertising. Clever advertising has a call to action, for example a website or telephone number.

Digital printing is a very broad term, which covers a variety of products. The main point for business owners to bear in mind is that digital printing generally means that marketing activities can be undertaken in much smaller campaigns and at lower cost than at any other time in the past.

Magnetic Signs
Magnetic signs come in all shapes and sizes. Magnetic signs are very versatile; You can have several graphics and messages to enable you to choose different messages for different jobs.

Foamex Printing
A foamex display is like mobile exhibition stand that can be put up at any opportunity to promote your business in a useful context. This need not be restricted to work related opportunities, why not have a really eye catching board made up for your car window so that your car can promote your business while you are doing your shopping? This will not appeal to everyone but there are certain products and services for which it may be an excellent strategy.

Window Manifestation
Having an eye catching window graphic is a technique often overlooked by business owners. This is particularly the case if your business is positioned in a busy thoroughfare or junction. Window displays work in the same way that television adverts do and people who regularly pass will start to register the message given by your window manifestation in a subliminal way. This is very powerful.

The initial outlay to have a window professionally covered is not as expensive as you may think and considered over the many years that it will serve your business it can only be a great investment.

Exhibition Graphics
You may be surprised to see exhibition graphics included in a list of low cost ways to promote your business. Large exhibitions may well be an excellent forum for promoting a business but we all know that they are not a small financial commitment.

A business can create a small portable exhibition stand which can be taken to locations such as leisure centers, hotel receptions and golf clubs to create a smaller exhibition scenario at a fraction of the cost.

Everyday will give the determined business owner an opportunity to promote his business at relatively low cost utilizing fundamental day to day things that would need to be paid for anyway. Maximize your impact, utilize your assets, let your business do some marketing for you.